Director of Tourism, Canada for the Antigua and Barbuda Tourism Authority
Colin Skerritt serves as Director of Tourism, Canada for the Antigua and Barbuda Tourism Authority. His objectives target growing in arrivals and increase visibility and prominence of Antigua and Barbuda tourism from Canada. In just his second year with ABTA, Skerritt has led Antigua to 85% increase in arrivals from Canada which leads all Caribbean tourism growth from Canada for 2018. With a robust digital travel sales and marketing strategy, a new international airport, and establishing and management of new airline partnerships Colin and his sales team continue to take Antigua and Barbuda to record breaking new heights in tourism.
Skerritt is an experienced and well-established travel tourism professional in the Canadian travel and airline industry, having implemented strategic Corporate and Leisure sales programs over 15 years. He joined Air Canada in 2010 as a Global Accounts Manager with responsibilities for travel revenue growth in North America, Latin America, the Caribbean and UK. While at Air Canada, Skerritt managed the airline’s largest corporate and leisure travel management partners and also lead Air Canada Vacations relationship. Prior to Air Canada, he worked for Virgin Atlantic Airways in 2007 as a Corporate Sales Manager developing strategic travel partnerships in Antigua, Jamaica, St. Lucia and Cuba with a focus on the expansion of Caribbean business travel to the United Kingdom.
“Antigua has always been a very special place for me as it is the island where my parents were raised. Antigua offers Canadians an extraordinary Caribbean tourism experience. It is truly an exciting time to be in this role as Antigua and Barbuda are well positioned for exciting growth,” Skerritt said.
In his new position, Skerritt will be responsible for the Antigua and Barbuda Tourism Authority operations in Canada. Mr. Skerritt holds a Graphic Communication Management Degree, from Ryerson University in Toronto, Canada.